Soleil Singh 
Currently @Doubleday & Cartwright
Previously @NBA @Mythology

Interests include print design, sports design, UX and campaign design :) 

CV upon request. Freelance inquiries through email!




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Redefine, 2019
Multimedia
18x24, 5x7.5, 2x2

In an attempt to highlight the inequality in the representation of professional female and male athletes, I focused on the deliverables through the material culture of sports ephemera.

Some questions I posed in order to tackle this issue are as follows:

(1)
What modes of historicization can I pull from?

Utilizing the hyper-masculinity that accompanied the practice of collecting baseball cards, I wanted to historicize female athletes on the same level with steel cards for women in all courts of the game.













(2)
How can I historicize professional female athletes more publicly?

Honing in on the idea of mass distribution, I began to answer the question of how these athletes could be seen and respected in the same light as males through the potential production of large and small scale objects.

I translated the back of the original design for the baseball cards as inspiration for sports arena banners.








































(3)
How can I historicize professional female athletes more publicly?

I drafted mail stamp designs before later transforming these into stickers as another way to accomplish the dissemination of their names.

























































































The branding system: 


  

  • Vector files were created on Adobe Illustrator. I then sandblasted 16g steel and spray painted matte black before images were rastered onto the material with a laser cutter. Further documentation will be uploaded soon!